I Turn Generic MarTech Platforms Into Market Leaders

When prospects can't tell you apart in 5 seconds, they don't convert—they compare prices and leave. I fix that with messaging that makes your differentiation undeniable.

About Me

I'm Ricardo Facey. My background in sales taught me to read buyer psychology in real-time—when prospects lean in, when they check out, and what triggers action.My spoken word poetry background gave me a unique ear for rhythm and attention patterns that most copywriters miss.This combination means I don't just write copy—I engineer responses.

ThE Problem?

Most MarTech platforms sound identical.After analyzing 15+ websites, I found the same patterns everywhere:

  • Leading with user counts instead of unique value

  • Buzzword soup without clear functionality

  • Generic positioning that makes innovative products interchangeable

When your messaging follows these patterns, you're commoditizing your own product.

My Approach

I start with conversion diagnosis:Where are prospects mentally checking out? What's causing confusion? Which patterns are making your platform invisible?

Then I rebuild with:

  • Problem-focused headlines that hit exact pain points

  • Specific use cases that highlight value

  • One clear conversion path instead of confusing multiple options

  • Distinct messaging that makes competitors sound generic

Strategic Example: Klaviyo Analysis

Klaviyo built the right platform for B2C companies but their Platform Overview page wasn't selling it effectively.The Problem: Generic headline "B2C CRM built for you" could describe any consumer CRM. No emotional connection to the buyer's frustration.My Solution: "Finally, The One Platform Where Marketing Tools Actually Talk to Each Other" - leading with the pain point driving searches.The Key Insight: Their omnichannel B2C strategy was sound—they just needed messaging that made their approach feel inevitable rather than optional.

[Spec project demonstrating strategic approach]"

See My Work

Working together

I work with MarTech platforms that have built something valuable but need messaging that matches their innovation.Here's how we'd work together: I start with conversion diagnosis to identify exactly where prospects are getting confused or checking out. Then I rebuild your messaging around problem-first positioning that makes your differentiation undeniable.The result: Prospects understand your value in seconds instead of minutes, and your conversations shift from "What do you do?" to "How do I get started?"If prospects are confused about your value or your conversion rates don't match your product quality, let's talk.

Contact: [email protected]